Marketing Manager

Groups is a leading outpatient provider specializing in Substance Use Disorder (SUD) treatment. We are committed to supporting underserved communities hit hardest by the opioid crisis. Since 2014, we've guided hundreds of thousands of individuals on their path to recovery, helping them reclaim their purpose and dignity through compassionate, collaborative care.

Our evidence-based approach combines medication, group therapy, and personalized support, delivered online and in person by local providers. Founded on the belief that recovery extends beyond the traditional office visit, Groups helps members build a foundation for long-term recovery and the fulfilling lives they want and deserve.

Groups is a Series C company with over $150 million in funding from Bessemer, Transformation Capital, Oak HC/FT, Thrive, and RRE Ventures. Together with our community partners, public agencies, and health plans, we are raising the bar in addiction health care-and we're just getting started.

Groups is changing lives. Join us.

As the Marketing Manager, you will develop and execute a comprehensive organic marketing strategy covering Search, Social Media, Email/SMS, Member Referral, and local grassroots marketing initiatives. Reporting directly to the VP of Marketing, you will collaborate closely with our creative and performance teams to enhance brand awareness, optimize the performance of organic channels, and integrate insights to inform both organic and paid marketing strategies.

You will also work with our extended Growth Team, including the Partnership Development and Contracting departments, to create and provide the necessary collateral that supports relationship-building with key stakeholders such as health plans, MCOs, community health departments, legislators, and justice-involved organizations.

In addition to managing our swag platform and handling our online reputation, you will oversee the creation of marketing materials that highlight our mission and demonstrate our industry-leading outcomes.

The ideal candidate will have healthcare marketing experience and a proven track record of driving growth and conversions through organic channels.

Duties and Responsibilities:

Lead the development and execution of organic marketing strategies across key channels, including Search, Social Media, Email/SMS, and Member Referral programs to drive growth and conversions.
• Craft high-level messaging and work with our creative team to develop marketing collateral that effectively engages key external stakeholders, such as health plans, MCOs, community health departments, legislators, and justice-involved organizations.
• Manage member communications and build comms that encourage members to convert or improve their engagement with the program.
• Serve as the primary liaison for field teams, providing strategic support to enhance local marketing efforts and foster community growth.
• Collaborate with the VP of Marketing and cross-functional leaders to execute PR strategies, high-profile campaigns, and external communications.
• Oversee the management of our online reputation and ensure a strong, positive presence in the communities we serve.
• Track and analyze the performance of organic marketing efforts, providing regular reports to senior leadership and making data-driven recommendations for improvement.

Knowledge, Skills and Abilities

• Exceptional communication skills, with the ability and confidence to manage relationships with senior stakeholders.
• Proven ability to identify gaps, solve problems, and deliver measurable value.
• Strong experience using data to shape strategy and create compelling marketing content.
• Demonstrated success in organic marketing, particularly in healthcare or related industries.
• Experience in supporting field teams and driving growth in local markets.
• Strategic thinker with a track record of leading and executing high-impact marketing initiatives.
• Experience with growth and performance marketing is a plus.
• Passionate about advancing Groups' mission with a strong commitment to delivering meaningful, measurable outcomes.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, or a related field, with 5+ years of marketing experience, preferably in healthcare or mission-driven organizations.
• Proven expertise in organic marketing channels, including SEO, social media, email/SMS campaigns, and referral programs.
• Strong leadership and collaboration skills, with experience managing cross-functional teams and external vendors.
• Data-driven mindset with proficiency in marketing analytics, CRM tools, and performance reporting.
• Exceptional communication and storytelling abilities, with a passion for advancing Groups' mission and driving measurable impact.
• For remote roles, access to reliable internet and telephone services, specifically 10M download and 5M upload package or higher as well as a strong WiFi signal from your remote work location.
• Must meet pre-employment requirements and maintain all applicable state and job-related guidelines for background screening. Depending on state-specific requirements, this may include fingerprinting, drug testing, health screening, CPR/Basic First Aid and license/credential verifications.