Director Strategy

• Architecting direct response marketing communications strategies and CRM programs targeted to B2B audiences (wholesalers and financial professionals)
• Leading content and website design strategies for B2B audiences and the end consumers
• Crafting user journeys and user stories to inform digital experiences
• Crafting simple, focused, and impactful creative briefs that deliver value to consumers, motivate action from consumers, and extend the lifetime of consumers
• Designing communications strategies that distill complex product descriptions and messaging into their simplest form and leverage the paid, owned, and earned ecosystem to create personalized and valuable experiences.
• Being the brand, business, and customer expert, developing a robust understanding of audience needs and the buying journey
• Optimize digital engagement to improve results and create meaningful touchpoints and enhance the customer experience based on results and best practices

Requirements

• An integrated strategist, with required expertise in B2B, CRM, and experience marketing
• 6-8 years experience in direct response, website design, lead nurture, 1:1, content creation, and CRM, with a deep understanding of data capture and performance strategies
• Experience in the financial, insurance, or B2B spaces
• Bachelor's degree in a relevant area; graduate degree a plus
• Exceptional written and oral communication skills, with a knack for simplifying the complex
• Ability to pivot to accommodate client and agency priorities
• Passionate curiosity, collaborative spirit, optimism to find the answer, and work ethic
• Willingness to visit the client onsite in their New Jersey offices