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Business Development Representative

IMA Financial Group
$55,000-$65,000 USD
paid time off, paid holidays, 401(k)
United States, Colorado, Denver
1705 17th Street (Show on map)
Nov 26, 2024

What You'll Do

ESSENTIAL JOB RESPONSIBILITIES include but are not limited to:

Initiative Development:



  • Support management in the development and launch of the LinkedIn Outreach Initiative.
  • Assist in creating and refining processes, strategies, and best practices for LinkedIn-driven prospecting.
  • Help monitor program performance and provide feedback to contribute to continuous improvement.
  • Perform other work-related duties as assigned.



Day-to-Day Operations:

Profile Management & Content Strategy:



  • Regularly update and maintain LinkedIn profiles for the sales team, ensuring professionalism and alignment with industry standards and company goals.
  • Collaborate closely with the sales team to gather input on industry trends, client needs, and profile updates to tailor content and strategies effectively.
  • Assist in researching industry trends to identify relevant topics for posts, helping position the sales team as thought leaders.
  • Curate and share engaging industry content, including articles, reports, and insights, to maintain an active and relevant LinkedIn presence.
  • Plan and schedule LinkedIn posts in alignment with sales team activities, ensuring consistent visibility.
  • Create and manage templates for LinkedIn messages and post formats to streamline content creation and ensure consistency.
  • Monitor competitor LinkedIn activities to identify best practices and areas for differentiation.



Connection Building & Lead Engagement:



  • Identify and add targeted connections daily, focusing on industry decision-makers and influencers.
  • Engage with leads by interacting with their content (likes, comments, shares) to build relationships and visibility.
  • Send personalized messages offering industry insights and resources to spark meaningful conversations.



Metrics & Reporting:



  • Track and analyze key performance indicators such as connection growth, engagement, and meetings set.
  • Provide monthly reports with insights and recommendations for ongoing improvement.


You Should Have

REQUIRED EXPERIENCE AND SKILLS include but are not limited to:



  • 2-3 years of professional experience in the insurance industry.
  • Familiarity with LinkedIn as a business development tool.
  • Self-motivated, organized, and adaptable in a dynamic environment.
  • Excellent written and verbal communication skills, with the ability to craft compelling messages and engage professionally with prospects.
  • Ability to balance strategic thinking with day-to-day operational tasks.
  • Analytical skills to measure performance and suggest improvements.
  • Comfortable working closely with sales teams and management, providing insights and contributing to strategy development.
  • Experience with MS Office products.
  • Familiarity with CRM systems (e.g., Salesforce) and other sales tools is a plus.



Competencies & Traits:



  • Business Acumen
  • Professionalism
  • Building relationships
  • Self-Direction
  • Adaptability
  • Attention to Detail
  • Problem-Solving
  • Team Collaboration
  • Continuous Learning


Salary Range
$55,000 $65,000 USD

Compensation & Benefits

Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life. This role is eligible for the following:

Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Health Club Reimbursement, Personal and Professional Development. In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate's geographic location, prior relevant experience, and their knowledge, skills, and abilities.

Why Join IMA?

We've built a reputation for putting our associates first

What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It's this unique ownership business model that makes working at IMA so appealing.

We work in teams. We sell in teams. We win and prosper as a team

We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we're big enough to write business all over the world and small enough to implement your ideas quickly.

We are recognized nationally as a leader in our industry



  • 2020-2023Business Insurance Magazine Best Places to Work in Insurance
  • 2023 Inc. Magazine's Best Workplaces
  • 2023 Denver Business Journal's Best Places to Work
  • 2022-2023 Connecticut TopWork Places
  • 2021-2023 Inc. 5000's List of Fastest Growing Companies
  • 2019-2022 Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies
  • 2022-2023 Kansas City Business Journal's Best Places to Work
  • 2021-2023 Charlotte Business Journal's Best Places to Work
  • 2021-2023 Los Angeles Business Journal's Best Places to Work
  • 2021-2023 The Salt Lake City Tribune TopWork Places
  • 2021-2022 Puget Sound Business Journal's Washington's Best Workplaces
  • 2021-2022 Wichita Business Journal's Best Places to Work, #1 in extra-largecategory
  • 2021 Dallas Business Journal's Best Places to Work
  • 2021 Alaska Journal of Commerce's Best Workplaces in Alaska



This Job Description is not a complete statement of all duties and responsibilities comprising this position.

The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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