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Digital Product Specialist (hybrid)

Blue Cross Blue Shield of Arizona
United States, Arizona, Phoenix
2444 W Las Palmaritas Dr (Show on map)
Nov 21, 2024

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy.AZ Blue offersa variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

PURPOSE OF THE JOB

Provides tactical execution for all digital initiatives including web site development, mobile platform and presence, creative design, content management, self-service adoption, interactive customer/stakeholder communication, and ongoing maintenance of digital products. Serves as a leader in examining and implementing the effectiveness of content changes, web analytics strategy, and promoting best industry standards to enhance user experience.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

Level 1 - 1 year experience in a digital-related field AND 1 year experience with business analysis or quality assurance AND 1 year experience in project management and working with Agile / Scrum environments AND 1 year experience using a web content management platform (e.g. Sitecore)

Level 2 - 2 years experience in a digital-related field AND 2 years experience with business analysis or quality assurance AND 2 years experience in project management and working with Agile / Scrum environments AND 2 years experience using a web content management platform (e.g. Sitecore) AND 2 years experience with user-centered design for mobile/web apps or large, content-rich consumer sites

Level 3 - 3 years experience in a digital-related field AND 3 years experience with business analysis or quality assurance AND 2 years experience in project management and working with Agile / Scrum environments AND 2 years experience using a web content management platform (e.g. Sitecore) AND 5 years experience with user-centered design for mobile/web apps or large, content-rich consumer sites AND 1 year implementing, enhancing, and using a CRM (e.g. Salesforce) AND 3 years experience with user-centered design for mobile/web apps or large, content-rich consumer sites

Level 4 - 5 years experience in a digital-related field AND 5 years experience with business analysis or quality assurance AND 5 years experience in project management and working with Agile / Scrum environments AND 5 years experience using a web content management platform (e.g. Sitecore) AND 5 years experience with user-centered design for mobile/web apps or large, content-rich consumer sites AND 2 years implementing, enhancing, and using a CRM (e.g. Salesforce) AND 4 years experience with user-centered design for mobile/web apps or large, content-rich consumer sites AND 3 years UX/UI concept design and usability testing

Required Education

  • High-School Diploma or GED in general field of study

Required Licenses

  • N/A

Required Certifications

  • N/A
COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills (Applies to All Levels)

  • Knowledge of web, mobile, and voice portal usability best practices.
  • Intermediate understanding of HTML and CSS
  • Intermediate documentation skills.
  • Excellent organizational and time management skills
  • Interpersonal and oral communication skills
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Attention to details

Required Professional Competencies (Applies to All Levels)

  • The ability to communicate at all levels, the role will require the Product Owner to be able to communicate effectively with their team, a peer network of stakeholders, senior executives, technical resources as well as staff in other countries.
  • Analytical skills to support independent and effective decisions
  • Use analytics, research, and usability testing to improve user experience and support business goals.
  • Analyze seemingly disparate and unconnected information and translate it into customer experiences and business requirements. Proficiency in business process design and bridging design to technology solutions.
  • Prioritize tasks and work with multiple priorities, sometimes under limited time constraints. Perseverance in the face of resistance or setbacks.
  • Effective interpersonal skills and ability to maintain positive working relationship with others.
  • Verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts.
  • Systems research and analysis.
  • Creative judgment and ability to think strategically. Conceptual and tactical planning skills.
  • Knowledge of business requirements development and user acceptance testing. Ability to strategize, prioritize and execute against established eChannel roadmap. Maintain confidentiality and privacy
  • Analytical knowledge to generate reports based on available data and make decisions based on reported data

Required Leadership Experience and Competencies (Applies to All Levels)

  • Facilitate and resolve customer requests and inquiries for all levels of management within the Corporation.
  • Build synergy with a diverse team in an ever changing environment.

PREFERRED COMPETENCIES

Preferred Job Skills (Applies to All Levels)

  • Advanced HTML and CSS capabilities
  • Advanced UX/UI design proficiency
  • Advanced PC proficiency
  • Advanced proficiency in spreadsheet, database, and word processing software

Preferred Professional Competencies (Applies to All Levels)

  • Advanced systems research and analysis expertise
  • Advanced knowledge and experience of user story development and user acceptance testing.
  • Work with ambiguous and conflicting information while keeping focused on the end goal

Preferred Leadership Experience and Competencies (Applies to Levels 2 - 3)

  • Ability to provide mentoring to team members and peers
  • Ability to build lesson plans and deliver to team members

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com. If interested in this position, please apply.

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