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Market Development Specialist

Lehigh Valley Health Network
United States, Pennsylvania, Allentown
Nov 15, 2024

Join a team that delivers excellence.

Lehigh Valley Health Network (LVHN) is home to nearly 23,000 colleagues who make up our talented, vibrant and diverse workforce.

Join our team and experience firsthand what it's like to be part of a health care organization that's nationally recognized, forward-thinking and offers plenty of opportunity to do great work.

Imagine a career at one of the nation's most advanced health networks.

Be part of an exceptional health care experience. Join the inspired, passionate team at Lehigh Valley Health Network, a nationally recognized, forward-thinking organization offering plenty of opportunity to do great work.

LVHN has been ranked among the "Best Hospitals" by U.S. News & World Report for 23 consecutive years. We're a Magnet(tm) Hospital, having been honored five times with the American Nurses Credentialing Center's prestigious distinction for nursing excellence and quality patient outcomes in our Lehigh Valley region. Finally, Lehigh Valley Hospital - Cedar Crest, Lehigh Valley Hospital - Muhlenberg, Lehigh Valley Hospital- Hazleton, and Lehigh Valley Hospital - Pocono each received an 'A' grade on the Hospital Safety Grade from The Leapfrog Group in 2020, the highest grade in patient safety. These recognitions highlight LVHN's commitment to teamwork, compassion, and technology with an unrelenting focus on delivering the best health care possible every day.

Whether you're considering your next career move or your first, you should consider Lehigh Valley Health Network.


Summary

Identifies, depicts, and presents on topics related to the development of the LVHN service areas. Leverages technical skills and experience in the health care industry to find, archive, and transform relevant sources of raw data to analyze and report on market trends, provide insights on characteristics of current and forecasted utilization, and participates in special projects for stakeholders and senior leaders in the network.

Job Duties

  • Develops, maintains, organizes, and ensures quality control of data sources, definition reference tables and relational databases shared within and outside of the department.
  • Conducts comprehensive regional market assessments and feasibility studies, either independently or with guidance from supervisor, and delivers results to department leaders and stakeholders.
  • Provides complete analysis of secondary data on regions within or outside of the institution's market area to provide basis for hospital service line and primary care and specialty practice development.
  • Develops and maintains routine reports and summary results tracking network performance and identifying opportunities or concerns in important regions and service lines.
  • Provides analysis of physician practice characteristics (size, needs, patient origin, travel time, etc.) as it relates to identifying practice and physician candidates for network development or optimizing the deployment of current network assets with respect to local need for services.
  • Determines outcomes and return on investment of market development projects or business plans independently and with oversight from supervisor.
  • Presents (live or over web conferencing software) and conducts Q&A on formal findings to stakeholders within the organization as requested.
  • Analyzes and evaluates existing or proposed business processes and revises systems and related procedures as needed to account for changes in technology or evolution in the needs for the organization.

Minimum Qualifications
  • Bachelor's Degree in computer science, information systems, statistics, mathematics, economics, business administration, or other related discipline.
  • 3 years of experience in quantitative analysis, market analysis or other related roles. or
  • Combinations of related education, experience, and demonstrated software skills will be considered.
  • Extensive computer skills with substantial experience in relational database systems such as MS Access, Mircosoft SQL Server, My SQL, etc.

Preferred Qualifications
  • Master's Degree in computer science, information systems, statistics, mathematics, economics, business administration, or other related discipline.
  • Knowledge and experience automating processes using programming languages such as VB, C++, Python, or R.
  • Ability to visualize and analyze data using platforms like Tableau and ArcMap/ArcPro.
  • Extensive experience with administering contents of relational databases; Microsoft SQL Server preferred.

Physical Demands

Lift and carry 7 lbs., continuous sitting >67%, frequent keyboard use/repetitive motion, frequent fine motor activity/wrist position deviation.

Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Lehigh Valley Health Network is an equal opportunity employer. In accordance with, and where applicable, in addition to federal, state and local employment regulations, Lehigh Valley Health Network will provide employment opportunities to all persons without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or other such protected classes as may be defined by law. All personnel actions and programs will adhere to this policy. Personnel actions and programs include, but are not limited to recruitment, selection, hiring, transfers, promotions, terminations, compensation, benefits, educational programs and/or social activities.

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Lehigh Valley Health Network does not accept unsolicited agency resumes. Agencies should not forward resumes to our job aliases, our employees or any other organization location. Lehigh Valley Health Network is not responsible for any agency fees related to unsolicited resumes.

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