Associate, Product Marketing (Remote)

• We are looking for an entrepreneurial product marketer with a flexible, collaborative working style who has a proven track record of launching and scaling consumer products.
• You will be responsible for driving the marketing strategy for key financial products, developing a multi-channel marketing plan that will utilize relevant channels to meet acquisition goals.
• This role is exciting because it will help define and execute consumer-facing campaigns for key products.
• You will work closely with Product Owners to understand the business as well as other Marketing team members, including Growth, Content, and Operations.
• You will partner with cross-functional groups like Customer Experience, Design, Operations, and Legal + Compliance partners to collaborate on strategic initiatives and launch campaigns.
• As part of the Product Marketing team, this role will be instrumental in both marketing existing products and scaling the next level of growth.
• Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaign
• You're a champion for project management and regulatory compliance, ensuring all marketing is sheparded through the required routing process.

• Execute end-to-end GTM strategy for your product areas, including messaging, positioning, launch planning, acquisition channels, and customer adoption.
• Lead development and execution of ongoing mail/digital (i.e. email, SMS, social, app) customer campaigns and testing initiatives for the target segment
• Collaborate with Product teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies to achieve KPIs
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Serve as marketing lead and key liaison with cross-functional teams for creative socialization & approvals including partners from: Product (P&L owners), Research, Legal etc.
• Develop a detailed understanding of the customer acquisition funnel, personas, and use cases to drive marketing asset development.
• Define market research and customer intelligence projects with internal teams and agency partners to harvest insights and inform campaigns
• Synthesize marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
• Work with marketing team members to connect martech capabilities to marketing possibilities across targeting, creative, and experience journeys that leverage high CX moments.
• Lead and manage creative processes, working with internal creative teams and agency partners, and writing effective creative briefs to develop breakthrough product messaging across relevant channels, including SEM, paid social, display, and direct mail.
• Work proactively in an agile environment and identify when to work outside the process in whitespace.
• Ability to balance big picture strategic thinking with acute attention to detail.

• 3+ years of marketing experience (preferably in financial services or another heavily regulated industry)
• Experience marketing new products and/or overseeing product launches
• Excellent project management skills with a history of successfully driving projects from inception to completion.
• Experience in fast paced growth environments
• Experience working in a remote or hybrid environment, with a proficiency for using digital tools to communicate, learn, and drive results
• Proficient in Microsoft Office tools and experience using cloud-based documentation
• Working knowledge of CMS platforms
• Working knowledge of cloud-based customer engagement platforms
• Bachelor's degree required.

Other Characteristics

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness and drive for results
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• Multi-Channel marketing and direct response experience, including direct mail and digital
• A passion for leveraging data, metrics and insights to drive results and learnings