Associate Manager, Communications Planning

Spectrum Brands' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

The Digital Connections Strategy, Associate Manager is responsible for collaborating with Brand Marketing and Commercial Operations teams to develop and implement strategic digital communications architecture that successfully engage consumers online and in the full funnel marketing landscape. This role reports into the Senior Manager, Digital Connections Strategy.

CONSUMER INSIGHTS AND MEASUREMENT: 35%

• Ongoing evaluation of consumer research, media insights, market conditions and competitor data that will inform the path-to-purchase, which in turn informs media and creative plan development
• Work with Marketing, Sales, and Insights to align on uniformity of insight/implication and product prioritization
• Build out ideal consumer journeys, once path-to-purchase measurement is in place. Work with insights team to build out ethnographic research recos, where appropriate
• Collaborate with brand/retail media teams to aggregate measurement/learnings and synthesize into holistic implications
• Organize informational meetings to share category insights from partners and creative best practices for key tactics

PAID MEDIA CAMPAIGN STRATEGY, & DEVELOPMENT: 25%

• Develop the over-arching media strategy to guide development of brand and retail media plans
• Influence the development of Digital Communications / Comms Planning architecture across paid, owned, and earned media by pulling together the objectives across various teams (brand marketing, media activation, DCX and sales); Requires the ability to think of the downstream implications of various requests.
• Oversee collaboration with internal and external partners through the planning process to ensure media and creative excellence, strategic fit, and commercial viability.
• Demand a high degree of collaboration internally, among the broader disciplinary teams (Brand, Media, and Analytics/Insights) and with the in-house creative agency (DCX) to ensure that the goals align with our capabilities and best practices
  
  
  
  • Aligning Priority SKU with asset development
  • Fostering cohesion between upper & lower funnel media & messaging
  • Developing Reporting decks
  
  
  
  

CONTENT CREATION & PUBLICATION: 25%

• Work with DCX to write an internal template brief ensuring digital asset output is consistent with brand guidelines and overall look and feel of each brand, and includes best practices and learnings by channel/partner
• Coordinate asset hand-off from DCX to media teams
• Support DCX in identifying agile content creation opportunities (influencer/content creators, AI, etc)

PROJECT MANAGEMENT: 15%

• Leading status meetings with cross functional teams to align on priority deliverables
• Create and manage to deliverable timelines, which may include issuing creative tickets and/or working in project management tools, like Trello
• Coordinating the development of operational frameworks for cross functional teams to adopt (i.e. reporting templates, input briefs, timeline management system, content matrix, spec sheets, etc.).

• Bachelor's degree in Communications, Marketing, or equivalent.
• 3+ years of experience in integrated marketing/media communications, digital marketing, brand and communications strategy, or equivalent field on client and/or agency-side.
• Individual contributor - leading and motivating cross-functional teams on a consumer-facing business.
• CPG and B2C experience is preferred.

• Familiarity with consumer insights tools, measurement solutions, and test and learn best practices
• Experience and comfortability with mining data
• Relationship building
• Strategic and critical thinking
• Incorporating media/marketing place trends into strategic planning
• Experience working on cross functional teams to drive internal process and strategy alignment and improvement.
• Persuasive and confident communicator and presenter, excellent writing skills
• Proficiency with Microsoft Office Suite
• Flexible and proactive in taking on assignments, responsibilities and willingness to learn.

Working conditions are normal for a hybrid office environment (Tuesday-Thursday in the office).

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative.